OPEN TO OPPORTUNITIES

JAIME
HENRIQUEZ

Marketing Technologist &
MarTech Systems Architect

Salt Lake City, UT
LinkedIn
WGU
BMRX
D&B
10+ years • B2B SaaS • HealthTech • EdTech • FinTech
CURRENT FOCUS
Building autonomous
marketing ecosystems
95%+ workflow automation • AI-augmented decisioning
20%
LEAD CONV. LIFT
30%
EFFICIENCY GAIN
10h
SAVED / WEEK
WHO I AM

I turn marketing chaos into
predictable, scalable systems.

I'm a hands-on Marketing Technologist who bridges the gap between marketing strategy and technical execution. With deep expertise in Marketo, Salesforce, Tealium, and modern data stacks, I design and build automation that drives real revenue impact.

Currently at Western Governors University, I'm leading a strategic initiative to create a 95%+ autonomous marketing operation. Previously, I've delivered double-digit lifts in conversion, dramatically reduced manual work, and helped sales teams move faster with better data.

Marketo Expert
Python + REST APIs
AI-Augmented Workflows
Cross-functional Leadership
0
%
MQL → SQL Conversion Lift
bioMÉRIEUX
0
%
Campaign Efficiency Gain
Luminate Data
0
%
Onboarding Time Reduction
Dun & Bradstreet
0
%
On-Time Campaign Delivery
DoorDash (500+ campaigns)
CAREER JOURNEY

Experience

Western Governors University
Marketing Technologist • Dec 2025 – Present
Salt Lake City, UT
+20% lead conversion & +15% CTR via A/B testing across AI & Data Analytics streams
Stood up Tealium CDP + Marketo Custom Object integration for real-time behavioral data
Saved 10 hrs/week by automating marketing metric reporting with Python + Marketo API
bioMÉRIEUX
Demand Generation Manager • Dec 2024 – Dec 2025
Remote
+25% MQL-to-SQL conversion by piloting inside sales team + optimizing AEM-to-Marketo forms
+30% faster sales response via Salesforce lifecycle dashboards (time-to-touch tracking)
-25% process errors with Mermaid workflow documentation & clear handoff processes
-12% email bounce rate via Valimail DMARC/DKIM/SPF + SFDC enrichment
Luminate Data
Marketing Automation Specialist • Apr – Aug 2024
Los Angeles, CA
+30% campaign efficiency after comprehensive Marketo instance audit (50+ optimizations)
Recovered 200+ missed leads/month by fixing broken form capture workflows
+18% subscriber retention after revamping newsletter preference center
Dun & Bradstreet
Senior Marketing Automation Specialist • Jan – Dec 2023
Remote
98% data integrity while managing 10,000+ leads/month globally
-40% onboarding time via Miro → LucidChart migration + REST API automation + training 50+ team members
+22% lead-to-opportunity conversion via optimized webinar & trade show automations
+17% open rates & +14% CTR through systematic A/B testing program
DoorDash
Senior Marketing Ops Associate, CRM • 2019 – 2022 • San Francisco
99% on-time delivery across 500+ EDM/SMS campaigns (Iterable, Marketo, SendGrid, HubSpot, SFDC)
+15% lead capture & -30% form load time integrating Marketo + Contentful CMS
+25% more accurate workflow triggers via Segment.io events in Iterable
Square (Caviar)
Marketing Automation Admin • May – Nov 2019 • San Francisco
2× sales rep email reply rates via advanced segmentation & sentiment tracking
-90% spam submissions with anti-bot Marketo form protections
100% data integrity for 50k+ leads during Caviar → DoorDash tech stack migration
Earlier roles: Western Digital • MarketStar Corp • Deluxe Digital Cinema • State of Utah (2001–2019)
YOUR NEXT STEP

Resume & Credentials

Download the full PDF or explore an interactive, animated version below.

EDUCATION
B.S. Telecommunications Administration
Weber State University • 2013 • Minor: Multimedia Business Applications
M.S. Software Engineering
Western Governors University • Expected 2028
CERTIFICATIONS
Marketo Certified Expert
2022 – Current
CompTIA Security+
2016
LANGUAGES
English (Native) & Spanish
Technical Skills include Python, SQL, REST APIs, Node.js, HTML/CSS, AMPscript, Figma, Agile/Scrum
EXPERTISE

Technical Skills & Tools

Marketing Automation
Marketo Salesforce HubSpot Iterable Tealium CDP Eloqua
Data & Development
Python SQL REST APIs Node.js Segment.io Snowflake
AI & Design
Claude GPT / Copilot Grok Figma LucidChart
Platforms & Methods
Contentful AMPscript Agile / Scrum Asana
Also: HTML/CSS, Mermaid diagrams, Valimail, SendGrid
Click any skill tag to highlight related experience above
TECHNICAL DEMO

JavaScript Animations Showcase

These interactive elements demonstrate real production-grade JavaScript techniques I use to build delightful, performant marketing tools and internal platforms.

Live Metric Counters
IntersectionObserver + requestAnimationFrame
0
LEAD CONV. %
0
EFFICIENCY %
Career Timeline Scrubber
Drag or click to explore milestones
2019
2021
2023
2025
2026
Select a year above to see key highlights.
Interactive Skill Filter
Click filters above to highlight matching experience in the timeline.
All animations are 100% vanilla JavaScript — lightweight, accessible, and production-ready.

Let's build something remarkable together.

Whether you're scaling marketing operations or looking for a strategic MarTech partner, I'd love to connect.

jaime@mitoit.com Connect on LinkedIn
Salt Lake City, Utah • Available for remote or hybrid opportunities