OPEN TO OPPORTUNITIES

JAIME
HENRIQUEZ

Marketing Technologist &
MarTech Systems Architect

Salt Lake City, UT
LinkedIn
WGU
BMRX
D&B
10+ years • B2B SaaS • HealthTech • FinTech • EdTech • eCommerce
CURRENT FOCUS
Marketing automation
& MarTech systems
Marketo • Salesforce • Tealium • Python • AI tools
25%
MQL→SQL LIFT
30%
EFFICIENCY GAIN
10h
SAVED / WEEK
WHO I AM

I turn marketing chaos into
predictable, scalable systems.

I'm a hands-on Marketing Technologist who bridges the gap between marketing strategy and technical execution. With 10+ years in marketing automation and MarTech — Marketo, Salesforce, HubSpot, Iterable, Tealium, and Python — I design and build automation that drives measurable results.

Currently at Western Governors University, I own end-to-end automation of the Academy line of business, from A/B testing and audience segmentation to real-time behavioral data integrations. Previously, I've delivered a 25% lift in MQL-to-SQL conversion, 30% faster sales response, and 30% gains in campaign efficiency.

Marketo Expert
Python + REST APIs
AI Tools & Claude Code
Cross-functional Leadership
0
MQL → SQL Conversion Lift
bioMÉRIEUX
0
Campaign Efficiency Gain
Luminate Data
0
Lead-to-Opportunity Lift
Dun & Bradstreet
0
On-Time Campaign Delivery
DoorDash (500+ campaigns)
CAREER JOURNEY

Experience

Western Governors University
Marketing Technologist • Dec 2025 – Present
Salt Lake City, UT
Own end-to-end automation of the Academy line of business, email A/B testing & audience segmentation
Real-time behavioral data integration via custom Marketo objects + Tealium, saving 10 hrs/week
Stood up abandoned cart workflow using Velocity scripting
Campaigns connected to Accelevents, Zapier, Airtable & Tealium
Mass-updated 5k+ emails with Python scripts
Databricks queries on Marketo activities for dashboards & visitor data validation
bioMÉRIEUX
Demand Generation Manager • Dec 2024 – Dec 2025
Remote
+25% MQL-to-SQL conversion piloting inside sales support with optimized nurture, lead alerts & workflows
+30% faster sales response via Salesforce lead lifecycle dashboards (time-to-touch)
-25% errors with Mermaid diagrams & documentation for lead handoff/nurture processes
-12% email bounce rate via Valimail DMARC/DKIM/SPF + SFDC enrichment
Luminate Data
Marketing Automation Specialist • Apr – Aug 2024
Los Angeles, CA
+30% campaign efficiency after comprehensive Marketo audit (lead scoring, routing, program structure)
Recovered 200+ missed leads/month by fixing automated form capture workflows
+18% monthly unsubscribe retention after revamping preference center
Velocity scripts for event registrations across multiple presentations over 3 days
Dun & Bradstreet
Senior Marketing Automation Specialist • Jan – Dec 2023
Remote
98% data integrity processing 10,000+ leads/month across Marketo & Salesforce
Led migration to LucidChart with REST API automation + new platform training
+22% lead-to-opportunity conversion via optimized webinar & trade show automations
+17% open rates & +14% CTR through systematic A/B testing
DoorDash
Senior Marketing Operations Associate, CRM • Nov 2019 – Nov 2022 • San Francisco, CA
99% on-time delivery owning QA & scheduling for 500+ B2B EDM/SMS campaigns (Iterable, Marketo, HubSpot, Salesforce)
+15% lead capture & -30% form load time integrating Marketo forms with Contentful CMS
Managed Segment.io events in Iterable for accurate workflow triggers & exit events
Square (Caviar)
Marketing Automation Administrator • May – Nov 2019 • San Francisco, CA
2× sales rep email reply rates via advanced segmentation, text-based EDMs & sentiment tracking
100% data integrity for 1M+ leads during the Square → DoorDash tech stack transition
Earlier roles (2001–2019): Western Digital • MarketStar Corp • State of Utah • Deluxe Digital Cinema
YOUR NEXT STEP

Resume & Credentials

Download the full PDF or explore an interactive, animated version below.

EDUCATION
B.S. Telecommunications Administration
Weber State University, Ogden, UT • 2013 • Minor: Multimedia Business Applications
CERTIFICATIONS
Marketo Certified Expert
2022 – Current
CompTIA Security+
2016
LANGUAGES
English (Native) / Spanish
Technical Skills include Python, SQL, RESTful APIs, Node.js, Ruby on Rails, HTML/CSS, JavaScript, AMPscript, Velocity Scripts, Agile/Scrum
EXPERTISE

Technical Skills & Tools

MarTech & Automation
Marketo Salesforce HubSpot Iterable Eloqua Tealium Segment.io Contentful
Tools & Analytics
SQL RESTful APIs Python Node.js Snowflake LucidChart Figma Asana Ruby on Rails
AI Tools
Claude Claude Code GPT Grok Grok Build Copilot Gemini Vercel Google AI Studio
Other
HTML/CSS JavaScript AMPscript Velocity Scripts Agile / Scrum
Languages: English (Native) / Spanish
Click any skill tag to highlight related experience above
TECHNICAL DEMO

JavaScript Animations Showcase

These interactive elements demonstrate real production-grade JavaScript techniques I use to build delightful, performant marketing tools and internal platforms.

Live Metric Counters
IntersectionObserver + requestAnimationFrame
0
LEAD CONV. %
0
EFFICIENCY %
Career Timeline Scrubber
Drag or click to explore milestones
2019
2021
2023
2025
2026
Select a year above to see key highlights.
Interactive Skill Filter
Click filters above to highlight matching experience in the timeline.
All animations are 100% vanilla JavaScript — lightweight, accessible, and production-ready.

Let's build something remarkable together.

Whether you're scaling marketing operations or looking for a strategic MarTech partner, I'd love to connect.

jaime@mitoit.com Connect on LinkedIn
Salt Lake City, Utah • Available for remote or hybrid opportunities