Digital Marketing
Exploring the edge of technology
Technical Skills
* Marketo (7 yrs, Certified Expert expires 12/2024)
* Salesforce(7 yrs)
* Iterable (3 yrs), HubSpot (3 yrs)
* SendGrid (2 yrs),Eloqua (1 year)
* Python 3, Restful API, Node.js (2 yrs), SQL (3 yrs),
* HTML-CSS-Adobe Creative Suite (7 yrs)
* SCRUM, AGILE, ASANA
* Slack, Teams, GSuite
Professional Experience
Dun & Bradstreet (FT) - Sr. Marketing Automation Specialist 01/23-12/23
Day-to-day managing of marketing automation tools and integration to SalesForce. Was directly responsible for managing third party integrations for lead acquisition. Managed automations and integrations for webinars and trade shows to ensure leads and contacts flowed to the correct queues in SFDC. Worked closely with European counterparts to plan and execute Power of Data executive summit (early hours work to collaborate effectively). Created efficiencies in Marketo to help my teammates process their work easier and faster. Created and contributed to existing documentation of marketing automation processes. Optimized performance of campaigns through A/B testing driving overall program improvements.
Responsible for migrating the Marketing department from Miro to LucidChart by extracting boards via REST api and provided tracking of progress to completion. Became SME in training of Lucid. Used ASANA for project management with an AGILE methodology. Processed unsubscribes in Marketo from Lattice reports to ensure legal compliance. Stood up recurring quarterly audits to ensure integration integrity.
DoorDash (FT) - Sr. Marketing Operations Associate CRM 11/19 - 11/22
Directly Responsible Individual for Merchant b2b campaign QA/review and scheduling. Used OKRs to focus on what matters and achieve desired results.Successfully collaborated with CRM stakeholders in DoorDash’s first international expansion to Japan, Australia and Germany then with acquisition of WOLT in November 2021 added Austria, Denmark, Sweden, Greece, Norway, Poland and more. Planned/executed customer journeys in Iterable using EDM/SMS campaigns working directly with stakeholders managing acquisition and retention of marketplace participants: Dashers,Consumers, and Merchants. Provided guidance and best practices documentation to stakeholders on creating good looking emails and SMS campaigns in Iterable, Marketo and HubSpot. Consulted and completed groundwork with engineering team on connecting Marketo forms to Contentful. Audited and documented emails going out of SendGrid. Created documentation for ETL fields being passed from SnowFlake to Iterable. Created HubSpot custom objects and managed the SFDC integration. Streamlined HubSpot permission sets for content marketers, marketing managers, and administrators. Worked closely with b2b acquisition and retention teams to find solutions using HubSpot operations hub. Stood up segment.io events to Iterable for workflow triggers and exit events.
Marketing Automation Administrator (Contractor converted to FT) - Square 5/19 - 11/19
Helped manage Marketo instance and provided guidance and consulting for Square’s Caviar food delivery business. Created strategy for b2b campaigns from inception to completion. Successfully segmented the database into industries and geo location segments for campaign growth. Doubled the reply rates of sales rep acquisition emails by creating nurture flows and alerts/notifications. Successfully contributed to migrating Caviar food delivery business to DoorDash with both solution propositions and doing the groundwork. Proposed and successfully completed the transitioning of Caviar’s b2b attribution from Square’s marketing tech stack to DoorDash marketing tech stack. Managed and created automation rules in Drift Siftrock to mine auto-reply contact updates.
Marketing coordinator/specialist - Western Digital (Contractor) 11/18 - 3/19
Administered Marketo instance for a large B2C audience in US, EMEA, APAC, LATAM. Successfully collaborated with stakeholders seated and running initiatives in Europe and Asia. Day-to-day administration of Marketo Instance for WD, G-Technology and SanDisk brands. Coordination and execution of integrated marketing campaigns. Managed the translation of Marketo emails with translations.com. Coordinated multiple dependencies with brand and marketing teams to ensure translation needs were completed in time for launch. Ensured that email marketing was strategically focused, on brand, and executed efficiently. Leveraged the marketing technology stack to coordinate and execute data-driven initiatives to maximize the efficiency of marketing campaigns. Implemented anti-bot measures on Marketo Forms to prevent abuse. Used best practices in CRM to manage data cleanliness and integrity, naming conventions, list management, folder structure, database optimization, data acquisition, and segmentation. I also created HTML emails for transactional purposes and internal audiences. Delivered performance and insight reports to help stakeholders make decisions. Cleared up backlog of Jira tickets.
Marketing Automation Specialist– MarketStar Corp 07/16 - 07/18
Setup and maintenance of marketing automation software (MAP) for various clients. Integration to Salesforce and proprietary CRMs via Marketo web services/restful APIs. Providing consultative approach to building email lifecycle roadmaps and lead nurture journeys. Integrating Marketo with various 3rd party software. Created digital content and executed over 50 email campaigns in Marketo for HPE channel partners. Executed B2B and direct channel marketing campaigns for mid-tier and non-transacting channel partners for Citrix and Intel. Generated meaningful reporting by matching lead activities with client sales data feeds. Cleansed customer target lists for manually importing into Marketo when CRM integration was not possible. Applied appropriate segmentation and suggested improvements as needed.
Unix System Administrator (Contractor) – Tope Technology 03/2016-08/2016
Short term contract. Unix administration spinning up new virtual machines and integration to environments with complex and strict requirements.
Linux System Administrator (FT) – Deluxe Technicolor Digital Cinema 10/2013-03/2016
Provide remote tier II support to b2b customers. Verifying and manipulating contents of digital cinema packages to ensure availability of product at their site and resolving technical issues with integration. Run a weekly audit on our network to ensure security and data integrity across our monitoring software, database, and content booking system. Maintain large dataset spreadsheets modifying new entries, removals, and changes to existing records. Complete final import into production database to invoke changes. Work with external network administrators, server manufacturers and software companies to ensure proper integration of Deluxe servers with external client networks.
Program Specialist V (FT) - State of Utah 04/2001-10/2013
Member of SCRUM team developing rules based engine CRM software, supported AVAYA Technologies, utilized COGNOS for reporting. Utilized HTML, Jquery, IBM Rational ClearQuest, IBM Rational ClearCase, MongoDB, WIKI, and Smart Board Technologies to support training and software development. Analyzed quality and audited electronic state assistance benefit issuance. Support and lead large call center group. Develop individual and group electronic CRM trainings and examinations. Lead new employee academy. Implement developed electronic trainings and administered tests to new hires.
Education
Bachelor’s of Science - Telecommunications Administration with Minor in Business/Multimedia Technology - Weber State University - Ogden, UT – 2013
Marketo Certified Expert - December 2022
Les Mills International Body Attack Instructor - January 2024
CompTIA Security Plus Certification - May 2016
TRX Group Fitness Instructor - June 2012
Smart Fitness Certified Personal Trainer - Expiration Date: 07/11/2016
Certification Number: SFPT1107201412202